Design & Branding
From logos to brand guidelines, we'll do a full survey to start. Sometimes, an outdated logo only needs a refresh or simplification. Our job is to be a good steward to your existing brand audience.
Effective design communicates and has the power to improve everything we touch, even how we live. As we analyze how design functions in every situation, we find ways to strengthen the message by focusing on what is most vital to the end user. Going this route, effective design speaks to a large audience because it's placed on a fundamental, user-friendly level. Good design considers how people think and when it's in sync with the brain, we've created a really useful tool that's actually fun to use and interact with.
Inseparable from great design is branding; that's the impression or feeling we get when we spend time on a website. So, in design that works, not only do things flow in a natural way, but we've endowed our design with style and personality so that it forms a close graphic union with the product or service. The more intimate we make these connections between products and visuals, the stronger the impression we make, and this is an essential part of establishing brand or corporate identity. Good designers study the assets and values of a company and know how to transform qualities into tools that connect with people on a multitude of levels.