We have over 20 years combined experience building, designing and marketing for e-commerce. From simple stores on Shopify, to more complex mid-market e-commerce solutions.
There's hardly any business, large or small, that wouldn't benefit from having a functioning website. Whether it's selling tangible products or services, eCommerce is poised to show your firm off in the best light because all the elements that go into it harmonize on every page and with every click. And once you've decided to launch an eCommerce strategy, the benefits begin to make themselves known, such as having a 24/7 presence on the Web, rain or shine, a link to the world of social media, and a broadening of brand appeal. All these things translate into more income and opportunity. It is literally true that your website is your showroom and first impressions are most important still today.
And note, eCommerce is very rooted in everyday practical stuff that speaks to virtually all people who want choice and convenience. After you've spent a fraction of the time it would have taken you to transact business across town, it should be clear why eCommerce is a winner and why it's an intelligent direction for expanding your business.
Today, it's wise to take full advantage of all platforms and to forge a social media strategy that matches up with a good eCommerce site, making connections with buyers. Your social media presence may include using a YouTube channel filled with useful videos and a Facebook page that's stocked with shareable photos of your products.
In addition, your personal eCommerce site could include personal recommendations, order tracking and allowing your business to offer the same kind of personal service online that you would offer face to face.