Brochures, direct mail, billboards, stationary & more!
With the current emphasis on digital technology, companies spend more of their marketing capital on the Internet and related platforms; as a result, business tends to downplay the power of print media even though it's sometimes better at getting people where they are. A leaflet or brochure gets placed in your mailbox; you pick it up and take it anywhere you want to go, and you don't need a cell phone tower to do that. Can an email do that? The print item stands out in a different way, and for that reason alone, it should not be ignored as a potent marketing tool.
Even though the Internet is on everyone's minds, many of us like to have options that include print media in assorted shapes and sizes. The more tactile of marketing tools, print media is seen as convenient and direct, and that's why it has the potential to grab people's attention. Anywhere digital technology hasn't penetrated, print media can go and be noticed. This may be the competitive edge you've been looking for. In combination with efficient web design, a program of print marketing can help build reputation and credibility.