Not just web design, but performance-based web design. We design for the web with best practices in mind, and that often means 'mobile first' and responsive.
According to experts in the user interface field, our interactions with the digital world surpass our human interactions. That may sound odd at first, but ever since our ancestors started using tools, our relationship to implements for self-improvement has grown steadily. In a digital world, a website’s user interface (UI), refers to the overall appearance and functionality of your website; it must be appealing, user-friendly and facilitate visitors' total experience.
A well-designed user interface encourages free roaming of the site, easy access to product information or services, assists visitors in all purchase decisions, and hopefully guides the visitor toward making a successful transaction. Since the user interface is the face of your enterprise, its effectiveness as a business tool can't be stressed enough. The UI plays a critical part in customer satisfaction and can make customers want to return or go elsewhere.
Our job as web designers is to create functional sites that illicit customer interest and propel online traffic. This includes the more recent developments in user interfaces such as touch screen and gesture interfaces. Focused on creating an excellent experience for all users, we know that every second a user spends on a website is directly attributable to the usability of a efficient UI.